Backstage Insight: WWE’s AAA Signings About Market Strategy

WWE made headlines this week with news that several stars from Mexican promotion AAA had signed deals with the company—most notably current AAA Mega Champion Alberto Del Rio and luchadora La Hiedra. However, as with most things in wrestling, there’s more to the story than just new names coming in.

According to Wrestling Observer Radio’s Dave Meltzer, these signings aren’t about immediate WWE appearances. Instead, they’re strategic moves aimed at locking down talent for WWE’s interests in the Mexico market. That means fans shouldn’t expect Del Rio showing up on Raw or SmackDown anytime soon—if at all.

“These are new deals, not extensions of their AAA contracts,” Meltzer clarified. “They’re designed for WWE’s presence in Mexico, not necessarily to bring these performers onto U.S. television.” While someone like El Hijo del Vikingo might eventually appear on NXT or even get a featured moment on a WWE show, the broader intention seems to be talent containment—particularly when it comes to keeping names away from AEW.

Why WWE Is Playing Defense

WWE’s sudden interest in AAA talents isn’t just about expanding its global roster—it’s also about guarding against competition. Meltzer noted that WWE is being especially cautious after AEW was able to feature NXT Women’s Champion Stephanie Vaquer at Forbidden Door. WWE reportedly had a chance to sign her before AEW secured that moment, and now the company seems keen on avoiding similar situations.

In fact, Meltzer suggested that anyone performing on the upcoming Los Angeles AAA show—seen as a high-profile stage—might be required to sign a WWE deal just to keep other promotions, particularly AEW, from swooping in.

The Del Rio Controversy

Of course, Del Rio’s name attached to any WWE-related news will stir up debate, given his history of legal troubles and serious past accusations. While nothing has been announced about him returning to WWE programming, his inclusion in these deals is already raising eyebrows. WWE has yet to make any public statement on the matter.

What’s Next?

This isn’t just about who WWE is signing—it’s about where the company is setting its sights. Mexico has long been a key market for WWE, and locking down AAA talents is a clear sign that the company wants to plant deeper roots there. Additional signings are expected, and with AEW also working to strengthen its international reach, this looks like the beginning of another promotional tug-of-war.

For now, don’t expect a flood of AAA stars walking through the curtain on WWE TV—but the chess game is definitely in motion.

AAA Announces TripleMania Regia, Featuring JBL, WWE and TNA Talent — Just Days Before AEW’s Mexico Debut

Mexican promotion AAA is ramping up its presence on the wrestling calendar in a major way. During a press conference this week, the legendary Mexican promotion announced TripleMania Regia, set for June 15, 2025, at Arena Monterrey in Monterrey, Mexico. The event is shaping up to be a massive showcase — not just for AAA’s homegrown talent, but also for stars from TNA Wrestling and WWE.

This will mark the first major event held under AAA’s new ownership umbrella, as WWE continues to finalize its acquisition of the lucha libre promotion. Thanks to that developing relationship, several WWE names are already confirmed for the card. Tag team duo Humberto Carrillo and Angel Garza — both of whom have history in AAA — are officially set to appear, alongside AAA stalwarts like Alberto El Patrón, Psycho Clown, and Hijo del Vikingo. WWE Hall of Famer JBL is also advertised to appear, having made prior guest appearances with the promotion.

Though no matches have been announced yet, the inclusion of talent from TNA (via their ongoing partnership with WWE) adds another layer of intrigue to the event. With the newly revived Worlds Collide set to take place just one week earlier on June 7 at the Kia Forum in California, TripleMania Regia could serve as a follow-up celebration of cross-promotional wrestling with deep international flavor.

But not everyone is thrilled with the timing.

The June 15 date has stirred controversy, as it lands just three days before AEW is scheduled to host its first-ever television event in Mexico, AEW Grand Slam Mexico, on June 18 at Arena Mexico. The overlap hasn’t gone unnoticed, with AEW’s Tony Schiavone taking a jab at the timing, implying AAA and WWE’s announcement may have been a strategic counter.

Meanwhile, WWE is leaning into lucha tradition as it looks to bolster its foothold in the Latin American market. Rey Mysterio — a WWE Hall of Famer and a longtime fixture in AAA — recently appeared in promotional material for Worlds Collide, highlighting lucha libre’s cultural legacy and its influence on global wrestling.

With TripleMania Regia now positioned as a tentpole event for both AAA and WWE’s partnership, all eyes will be on how the card shapes up — and how AEW responds in its bid to gain traction in Mexico.

Alberto Del Rio And Others Reportedly Sign New WWE Contracts Amidst AAA Purchase – Acquisition Sparks Contract Confusion and Controversy

As WWE edges closer to finalizing its rumored acquisition of Mexican wrestling powerhouse Lucha Libre AAA, more questions are being raised than answered—especially when it comes to talent contracts. With many AAA stars historically working under non-exclusive deals, the situation surrounding their future, and their potential roles within WWE, has taken an unexpected and controversial turn.

In a report shared early Monday by SuperLuchas’ Ernesto Ocampo, it was revealed that several high-profile AAA talents have signed new contracts directly with WWE. Among those reportedly putting pen to paper are El Hijo del Dr. Wagner Jr., El Hijo del Vikingo, La Parka, Lady Flammer, Lady Maravilla, Nino Hamburguesa, La Hiedra, and current AAA Mega Champion Alberto El Patron (formerly Alberto Del Rio).

While many assumed WWE would inherit existing contracts through the acquisition, Ocampo clarified via X (formerly Twitter) that this isn’t the case. “Those contracts are of no use to WWE,” he wrote, explaining that WWE’s legal structure mandates entirely new deals featuring exclusive rights, intellectual property clauses, and strict termination provisions—standards AAA’s previous agreements typically lacked. This explains why WWE is issuing fresh contracts to the talent, regardless of the acquisition status.

Adding further credibility to the report, Wrestling Observer’s Dave Meltzer later confirmed that the mentioned luchadors had signed new WWE contracts. Notably, Meltzer singled out Alberto El Patron, confirming his return to WWE nearly a decade after his last run ended in 2016.

However, the signings come with heavy baggage—particularly in Del Rio’s case. Once a four-time WWE World Champion, Del Rio’s reputation has taken a hit over the years due to serious legal and personal controversies. He was accused by Saraya (fka Paige in WWE) of abusive behavior during their relationship—allegations he denied. More seriously, in 2020, he was arrested and charged with sexual assault and aggravated kidnapping. The charges were eventually dismissed in late 2021, but the damage to his public image lingered.

La Hiedra’s alleged involvement in another disturbing incident could also complicate matters. Rumors suggest she may be under a restraining order by current NXT Women’s Champion Stephanie Vaquer. The situation stems from an alleged harassment campaign by Hiedra, Forastero, and Sansón following domestic violence accusations made by Vaquer against then-boyfriend Cuatrero—Sansón’s brother and Forastero’s cousin. Cuatrero was arrested and charged with attempted femicide and domestic violence, only being released from prison this past April.

Despite the drama, it’s important to note that neither Ocampo nor Meltzer have confirmed if any of the newly signed talent are set to appear on WWE programming—or if they’ll be featured exclusively in AAA under WWE’s potential ownership. Still, the headlines alone are bound to generate buzz, both among fans and within the wrestling industry.

As WWE moves closer to finalizing the AAA deal, the spotlight will only intensify on how the company handles these controversial additions to its talent pool—and whether the reputational risk is worth the upside of expanding its reach into the lucha libre market.

WWE’s AAA Takeover: New Details Emerge, Including Role of Mexican Investment Firm Fillip

The wrestling world is still buzzing after WWE’s surprise announcement last week that it has acquired Lucha Libre AAA. While the company made headlines by confirming a crossover NXT Worlds Collide event with AAA this June, new details are surfacing about how this deal came together—and who else is involved behind the scenes.

According to the latest from the Wrestling Observer Newsletter, WWE isn’t going it alone in this deal. They’re partnered with Fillip, a Mexico-based sports and entertainment holding company that’s quietly been building a portfolio across international markets. While WWE holds the majority stake in the acquisition, Fillip is reportedly the minority partner.

So who is Fillip? The private capital firm may not be a household name to wrestling fans, but they’ve got ties to global ventures like Kings League Soccer—an innovative sports project operating in countries like Spain, Italy, and Brazil—and Tycoon Enterprises, which handles brand licensing in Latin America. With that kind of background, their involvement signals that WWE’s move into the Mexican wrestling scene might be part of a much bigger play.

Talks between WWE and AAA go way back—nearly two decades, in fact. WWE first showed interest in acquiring a piece of AAA as far back as 2007, following the passing of AAA founder Antonio Peña. While WWE wanted creative and operational control, the Roldán family, who have run AAA since Peña’s death, repeatedly turned down offers that would’ve meant giving up a majority stake.

What’s different this time? The addition of Fillip appears to have made the deal more palatable. Sources say negotiations have been ongoing for over a year, with WWE execs even attending recent AAA events—like the show at Juan de la Barrera Gym—to keep tabs on the product. The eventual announcement during WrestleMania weekend reportedly caught many in the industry off guard, even those who knew talks were happening.

While WWE has sealed the deal, the official takeover won’t go into effect until Q3 of this year. Until then, AAA will continue to operate as normal. Currently, the promotion has thirteen wrestlers signed under contract, though it’s unclear how WWE’s involvement will impact the roster long-term.

As for the financials? Official figures haven’t been disclosed, but a number floating around in Mexican media puts the acquisition price at a staggering $50 million.

With WWE now firmly planting its flag in the Mexican wrestling scene and the NXT Worlds Collide event on the horizon, fans can expect to see major changes in how AAA operates—and who gets the spotlight.

WWE Buys Lucha Libre AAA Worldwide

WWE announces acquisition of leading Mexican Lucha Libre promotion AAA

During Saturday’s Countdown to Wrestlemania event, it was announced that WWE has acquired Lucha Libre AAA and now owns the company. They also announced that there will be an NXT Worlds Collide event, featuring AAA wrestlers, at the Kia Forum in Los Angeles on June 7 at 3 PM ET.

Triple H showed up to make the announcement and was joined by Marisela Pena & Dorian Roldan, as well as Rey Mysterio, Stephanie Vaquer, Rey Fenix, Penta, Andrade, Vikingo, Santos Escobar and more.

Official announcement on WWE.com

April 21, 2025 – WWE, part of TKO Group Holdings, has announced its acquisition of leading Mexican lucha libre promotion AAA in partnership with Mexico-based sports and entertainment holding company, Fillip.

The announcement was made in Las Vegas during the WrestleMania 41 Saturday Countdown show with WWE Chief Content Officer Paul “Triple H” Levesque, Fillip’s Chairman Alberto Fasja, AAA’s Marisela Peña and Dorian Roldán Peña, alongside talent including WWE Hall of Famer Rey Mysterio and El Hijo Del Vikingo. 

Additionally, Worlds Collide was announced to take place at the Kia Forum in Los Angeles on Saturday, June 7 at 12pm PT featuring WWE Superstars alongside stars of AAA.

AAA was founded in 1992 by Antonio Peña and has been a family-operated business for more than 30 years, with some of the greatest talent in lucha libre history, including Eddie Guerrero, Rey Mysterio and Penta, calling AAA home throughout their careers. The Peña family will continue to be involved in the next chapter of the AAA business alongside WWE and Fillip. 

“AAA has a rich cultural heritage with some of the most passionate fans in the world and it’s an honor to work with the Peña family to embark on this journey,” said Levesque. “By bringing together WWE’s global capabilities and AAA’s amazing tradition, we look forward to an exciting future filled with new opportunities.” 

“We look forward to partnering with WWE and TKO on this venture to secure the future of AAA for fans and to help take this business to the next level,” said Fillip Co-Founder and Co-CEO Hugo López-Velarde.

“AAA has been a family-operated promotion for over three decades and our trust could not be better placed than with one of the biggest sports entertainment businesses in the world,” said AAA General Manager Dorian Roldán Peña.

The transaction is subject to the satisfaction of customary closing conditions and is expected to close in Q3 2025.

For more information on Worlds Collide including the opportunity to sign up for exclusive news and offers visit: https://www.wwe.com/presale-registration-wwe-la-2025.

Penta El Zero Miedo Bids Farewell to Mexico Amid AEW Exit, WWE Rumors Swirl

Former AEW World Tag Team Champion Penta El Zero Miedo has officially made waves outside of AEW following his recent contract expiration. The masked star shocked fans with a surprise appearance in AAA, where he delivered an emotional goodbye to his supporters in Mexico—though he promised a return at some point in the future.

Penta’s departure from AEW marks the end of a five-year journey with Tony Khan’s promotion, but it didn’t come without controversy. The Lucha Brothers—Penta and his brother Rey Fenix—haven’t appeared on AEW programming since August, fueling speculation about backstage tension. Now, with Penta gone and Fenix still under contract due to injury time extensions, their once-dominant AEW run appears fractured.

Fenix, in particular, has been vocal about his frustrations with AEW, recently taking to social media to call out the company for what he described as “inhumane treatment.” He also alleged that AEW ignored his medical needs for months during his recovery. With Penta’s exit and Fenix still embroiled in this tense situation, the brothers’ futures remain a hot topic in the wrestling world.

The intrigue surrounding Penta doesn’t stop there. WWE has reportedly expressed significant interest in signing both Penta and Rey Fenix, adding to the speculation that the Lucha Brothers could be on the verge of joining the global powerhouse. Penta, however, isn’t short on suitors. Multiple promotions are said to have reached out with offers, reflecting his value as both an in-ring performer and an international star.

Penta’s résumé speaks for itself. Before his AEW stint, he made his mark in TNA Wrestling—now Impact Wrestling—where he held the Impact World Championship. His unique blend of charisma, high-flying moves, and hard-hitting style has made him a fan favorite wherever he’s competed.

While Penta bids farewell to AEW and Mexico for now, the wrestling landscape is ripe for his next move. Whether he reunites with his brother under WWE’s banner or explores other opportunities, Penta El Zero Miedo’s future promises to be as exciting as his career thus far.

Stay tuned for updates on where Penta lands next and whether we’ll see the Lucha Brothers dominate a new stage together.

Backstage News On Matt Riddle Winning AAA Cruiserweight Title At TripleMania

For those who tuned in this past Saturday night on TrillerTV, either by paying full price or accidentally catching the show for free on the pre-show stream that never ended, AAA’s TripleMania XXXII: Mexico City was an event that won’t soon be forgotten. Among the other reasons for that was the three-way match for the AAA World Cruiserweight Championship, where non-cruiserweight and former WWE star Matt Riddle defeated former champion, AEW’s Komander, and TNA’s Laredo Kid to win the gold.

As for why Riddle walked way Cruiserweight Champion, one person has a theory on that. On Sunday’s “Daily Update,” Wrestling Observer Newsletter’s Dave Meltzer discussed Riddle’s victory at TripleMania, and indicated that Riddle was crowned Cruiserweight Champion due to AAA looking to get the belt off Komander, because to his AEW commitments. Meltzer also noted the oddness of Riddle, a heavyweight, winning a title out of his division.

The reasoning given for Riddle winning the title does seem to contradict some of what happened on screen, however, including the fact that Laredo Kid was in the match with Komander and Riddle, and could’ve won the title instead of Riddle. Perhaps most glaring though is that TripleMania XXXII: Mexico City ended with an AEW talent walking away with AAA gold, as Satnam Singh won the AAA World Tag Team Championships with partner Raj Dhesi.

Singh’s win would suggest that, despite past issues, AAA has no problem putting titles on AEW talent for the time being, and instead calls into question Komander’s future with AAA going forward. As for Riddle, he is expected to enter a program with El Hijo del Dr. Wagner Jr., who defeated Riddle in AAA this past June. Riddle challenged Hijo del Wagner after his win Saturday, requesting the match have “no rules.”

Source: Wrestling Inc.

Nic Nemeth Captures Vacant AAA Mega Title At Triplemania XXXII

Nic Nemeth’s post-WWE career has found him uniting two unlikely promotions: NJPW and AAA. Already the IWGP Global Heavyweight Champion in New Japan Pro-Wrestling, Nemeth competed against Alberto El Patron for the vacant AAA Mega Championship at AAA Triplemania XXXII: Monterrey on Saturday.

Nemeth was successful in his challenge, capturing the title, despite being a champion in NJPW, who has a partnership with AAA’s rival promotion CMLL. The animosity between the two promotions has caused trouble with AEW in North America, as AEW has a partnership with NJPW, but has AAA contracted talent like Rey Fenix and Penta El Ciero Miedo on the roster, leading to those talents not being able to work cross promotional shows like AEWxNJPW Forbidden Door. The AAA Mega Championship was vacant because former champion El Hijo Del Vikingo underwent surgery for a knee injury in March, after holding the title for over 800 days. There is no word on when Vikingo will return.

Nemeth was released from WWE in September 2023, after WWE and UFC finalized the merger to become TKO Group Holdings. After his non-compete clause was expired, Nemeth appeared in NJPW and TNA before finding his way to AAA. The former World Heavyweight Champion dethroned IWGP Global Heavyweight Champion David Finlay earlier this year after debuting at Wrestle Kingdom 18, the second champion in the belt’s young lineage. The title was created to replace the IWGP United States Heavyweight Championship, which had been dubbed the IWGP United Kingdom Heavyweight Champion by Will Ospreay before the belt was retired in favor of the Global Title.

Source: Wrestling Inc.

El Hijo Del Vikingo Forced To Vacate AAA Mega Championship

AAA star El Hijo del Vikingo has had to relinquish his AAA Mega Championship due to him being sidelined after suffering an injury.

The Mexican promotion announced on social media that Vikingo has vacated his title, and that a new champion will be determined at next month’s Triplemania XXXII show in Monterrey on April 27. Qualifiers for the match at Triplemania XXXII have begun, with Alberto El Patron winning the first qualifier match, defeating Psycho Clown and Cibernetico.

Vikingo’s reign as AAA Mega Champion lasted 833 days, which is the longest reign in the title’s history. The 26-year-old had to vacate the championship after a knee injury that he suffered recently forced him to undergo surgery. The Mexican star revealed later that he has ruptured ligaments and a torn meniscus, with reports suggesting that he could be out for anywhere between five and nine months. His injury occurred during a match on AULL in February, with the match being stopped due to its seriousness.

His reign as AAA Mega Champion began at AAA Triplemania Regia II in December 2021, when he defeated Jay Lethal, Bandido, Samuray del Sol, and Bobby Fish in a five-way match. Vikingo, who has wrestled in AEW and ROH since his debut AEW match against Kenny Omega in March 2023, last defended the Mega Championship in January on ROH against Action Andretti. 

Source: Wrestling Inc.

AAA MEGA Champion El Hijo del Vikingo Suffers Knee Injury

AAA MEGA Champion El Hijo del Vikingo was injured on Saturday night.

According to Mas Lucha, Vikingo’s match at, which took place at Arena López was stopped early on after he landed awkwardly on his right knee. He was checked out by doctors at the venue. Mas Lucha is saying Vikingo could have possibly ruptured a tendon. 

You can watch the injury take place at the beginning of the match in the video that is posted below:

Vikingo has also wrestled on AEW Programming. His last match on AEW TV was on the February 2 episode of Rampage, where he teamed up with Penta El Zero Miedo, as they defeated Jon Cruz and KM. That match was taped on January 31.

Source: WrestleView