The promo featuring TNA president Dixie Carter’s heel turn is being said to kick off a new creative direction. Several other factors come into play, among them growing rumors that Jim Ross may join the company.

Magnus backstage talking about coming up short in the BFGS Final against AJ Styles. Bobby Roode walked up & told Magnus to blame himself Magnus grabbed Roode by his collar & Daniels & Kazarian attacked Magnus from behind. All 3 of them beat down Magnus until TNA officials broke it up.

Magnus came to the ring & wished AJ Styles the best of luck at Bound For Glory. Magnus talked about (E.G.O.)Bobby Roode, Daniels & Kazarian getting involved in the match last week & jumping him a bit ago. Magnus challenged one of them to come to the ring & face him one-on-one. Kazarian came to the ring & him & Magnus went at. Daniels then came out & attacked Magnus from behind. A little later Roode came down & attacked Magnus. Main Event Mafia members Sting & Samoa Joe came down & E.G.O. bailed. Sting challenged E.G.O. to a 6-man tag match.

Backstage Chris Sabin with his girlfriend Velvet Sky talked to Manik about Manik wanting a match with Jeff Hardy. Sabin took credit for Manik’s success. Sabin told Manik he is a big fan. Manik left & Sabin told Velvet lets get a close look at this match.

Jeff Hardy VS Manik: Chris Sabin & Velvet Sky sat at ringside. Hardy got the win. After the match Sabin attacked Manik from behind. Hardy came back & chases Sabin from the ring.

Footage from earlier of Dixie Carter arriving. Dixie said there is a lot going on.

Chris Sabin backstage explained why he attacked Manik. Sabin said he doesn’t get the respect he deserves.

Knockouts Championship Match: ODB VS Knockouts Champ Mickie James: ODB got the win to become the new Knockouts Champion. After the match Eric Young & Joseph Park came down to celebrate with ODB. Bro Man’s interrupted & came out. Robbie E insulted them. Park insulted Bro Man’s. Robbie E challenged Park to a match. Park said he isn’t dressed to wrestle. EY accepted the challenge instead.

Robbie E VS Eric Young: EY got a vey quick win. After the match Robbie E said that match didn’t count he wants to fight Park. Robbie E called Park a fat bastard. Park took off his suit jacket. Show went to a break.

Joseph Park VS Robbie E: Park rolled up Robbie E for a quick win. After the match Bro Man’s attacked Park & EY. As Bro Man’s was beating on EY, park saw his blood & snapped. Park took out Bro Man’s. Park then snapped back out of it.

Backstage Hulk Hogan asked Dixie Carter what’s going on with AJ Styles. He said he could handle it for her. Dixie said she’s got this one.

Aces & Eights came to the ring led by Bully Ray with Brooke Tessmacher on a chain. Bully jokingly asked where Mr. Anderson was. Bull said he wouldn’t be able to defend his World Heavyweight Title & continue to be the Champion if it wasn’t for Brooke. Briscoe, Bischoff & Knux wasn’t happy about what Bully just said. Briscoe told Bully that they have done everything he has asked of them & now he wants to do it for her. Bully told Briscoe don’t refer to her as just her again & to not even look at her. Bischoff told Bully that his priority’s have been out of wack since Brooke has come along. Bully told Bischoff not to bow up to him like that again. Bully said he made Bischoff & Briscoe & threaten to smack them in the face if they get out of line. Knux said to Bully will you slap me in the face too. Knux told Bully he has a big mouth & maybe he is the guy to shut it. Knux went on about how they always come down Bully to keep the World Heavyweight Title around Bully’s waist & in the club. Knux mention how the club has lost members & now there is just 4 of them. Knux said for the last year it has been about Bully Ray business not club business. Knux said Bully has forgotten the first rule of the club, bro’s before ho’s. Bully shoved Knux & told him if he ever steps out of line again or refer to his girl as a ho he will knock his head off. Bully & Brook exited the ring. Bully said Brooke ain’t no ho & told Knux to stand down & get in line.

Main Event Mafia backstage, Sting talked about being down in numbers because Kurt Angle being gone & Rampage Jackson away training. Sting said it’s just the 3 of them now but it doesn’t matter because they’re Main Event Mafia. Sting told Magnus to not let last week get him down & to not forget who he is. Samoa Joe told Magnus to not forget who they are. Joe said they will go out there & get revenge. Magnus got up & said he was in.

Chavo Guerrero Jr. & Hernandez VS James Storm & Gunner: Before the match Chavo claimed to be injured & that he isn’t cleared to wrestle. Gunner said he came out here to fight & challenged Hernandez.

Gunner VS Hernandez: Gunner got the win.

AJ Styles was showed backstage talking on the phone.

E.G.O.(Bobby Roode, Daniels & Kazarian) VS Main Event Mafia(Sting, Samoa Joe & Magnus): Roode hit Magnus with Sting’s baseball bat from behind & got the win for E.G.O.

AJ Styles came to the ring & shared his feelings about Dixie Carter & what has has done to the company. Dixie came out & shared her feeling about AJ. You can watch what happened here.

The confrontation between TNA wrestling president Dixie Carter and AJ Styles has been the talk of wrestling fans all week. Now watch the video below. The segment which aired as this week’s closing for TNA Impact Wrestling’s weekly broadcast on Spike TV was designed to acknowledge growing frustrations by those in the industry. The segment was a scripted “shoot promo” which addressed issues that have plagued the company in recent years..

The segment is just one in a long line of informus “shoot” promo segments more commonly refereed to as “pipebombs” today which were at one time the favorite of former WWE / WCW creative writer Vince Russo. Rather then ignore the obvious these segments are designed to blur the line between the scripted drama and reality. With wrestlers often appearing out of character and so on.