Al Snow has launched a new business. He posted the following on Facebook:
Al Snow Launches New Business: COLLARxELBOW Has Arrived
A new era has dawned for sports apparel with the launch of COLLARxELBOW (collarandelbowbrand.com).
The name COLLARxELBOW comes from the opening grapple of a wrestling match. Like its namesake,COLLARxELBOW is the beginning, coming from a place of limitless possibilities, built by a performance dependent on one another.
COLLARxELBOW is the brainchild of Al Snow, a career wrestler and training coach for over 30 years. Al’s enthusiasm developing talent is expressed in his brand, which is founded on that same spirit of camaraderie.
Al Snow’s enthusiasm for building win/win relationships is echoed in the mission of the company: “If you aren’t successful, we aren’t successful.” COLLARxELBOW promotes the interaction between the apparel company, their ambassadors, fans, and anyone who has a passion for wrestling. Success for the company is firmly entrenched in the development of the partnership between themselves, the athletes, and the fans. The brand speaks to the athlete and the fan—the fan in all of us.
“This isn’t my company—this is our company,” Al says of the company’s purpose. “This is our brand, for all of us who love wrestling. It belongs to us.”
Like a match unfolding, the summer line will launch and everyone, regardless the athlete, can enjoy the show.
Collar and Elbow was founded on the traditional values of professional wrestling: two entities working together to create a product intended to connect with people on an emotional level. It should be a symbiotic relationship where one cannot flourish without the other. We strive to create a product that embodies our passion for professional wrestling expressed through street fashion.