Matt and Reby Hardy continue to battle publicly with Impact Wrestling regarding the ownership of the “Broken” gimmick. In an interview with the LAW earlier this week, which is owned by Anthem, the parent company of Impact Wrestling, Impact Wrestling president Ed Nordholm said that it was “unquestionable” that they owned the gimmick.
“I think it’s unquestionable that the ownership of the characters in the storyline resides in Impact Wrestling,” Nordholm said. “I don’t think even the Hardys would dispute that. They’ve all signed contracts. Their contracts are standard contracts. Not only in the wrestling industry, but in the entertainment industry, generally, the producer of the show owns the content and it doesn’t really matter who in the creative team came up with the idea of what the character should be. The person that owns the storyline and the character is the person who invested to take that idea and put it on TV. That’s what we did. Impact put those characters on TV, and the contracts with those people are indisputably contracts that provide their IP to Impact.”
Impact Wrestling Creative Consultant to Head of Creative Dutch Mantel, who has been bickering with the Hardys on Twitter lately, responded to Nordholm’s comments and thanked him for “clearing it up.”
Matt Hardy’s wife, Reby, responded to the former Zeb Colter (Dutch Mantel) and shared a text message that she sent to her attorney, as seen below:
Matt chimed in, noting that Senor Benjamin was never paid by the company despite being promised, and he never signed a release to allow the company to air footage with his likeness: