The match up was highly anticipated not only because Rousey would be defending the belt for the 6th time but the opponents also shared some bad blood. Corriea had two wins over Rousey’s closest friends Jessamyn Duke and Shayna Baszler. Corriea also did her fair share of hyping the fight with her tasteless trash taking. Fans knew this bout would be interesting but the questioned remained, how would the numbers do???
Current estimates have the show doing a little more than 900,000 buys on pay-per-view, the largest number for a UFC show since UFC 168, on Dec. 28, 2013, the show headlined by the second Chris Weidman vs. Anderson Silva fight and the second Rousey vs. Miesha Tate fight.
It would give the company three shows so far this year that have topped 800,000 buys. The Dec. 12 show, with two title matches, Jose Aldo vs. Conor McGregor for the featherweight title, and Chris Weidman vs. Luke Rockhold for the middleweight title, barring a key injury, would figure to top that number as well
But the Rousey fight’s success at that level was hardly expected. While Correia did her part to hype the fight, and there were a number of storylines in place, UFC 190 had little in the way of what would be considered strong undercard support. The show was also held in Rio de Janeiro, and in the past, shows outside North America have not done big numbers on pay-per-view. When Anderson Silva was considered UFC’s top fighter, he twice headlined shows from Rio de Janeiro, and both did less than 350,000 buys.
Another key to the company’s biggest modern pay-per-view draws is bringing in a unique fan base. Lesnar brought in the pro wrestling audience. St-Pierre was a mainstream Canadian sports superstar. Liddell was the company’s superstar fighter when it first appeared on national television. With Rousey, she brings in a female fan base as well as a casual fan audience that doesn’t even follow the sport on a regular basis.
There you have it folks not only is Rousey the most dominate female athletes but she puts asses in seats and brings in the money. Are you surprised?
One would have to wonder with Rousey and Holm not having the grudge factor will the UFC 195 card do as good as the UFC190 Card?? Only time will tell.
source MMA fighting.com