Backstage Report Offers Further Details On AEW-WBD Deal That’s Reportedly Close

A new TV deal between All Elite Wrestling and Warner Bros. Discovery is expected to be announced next week.

Entertainment news outlet Puck has confirmed that WBD’s deal with AEW is close to being finalized, and an announcement is likely coming “as soon as next week, barring any last-minute challenges.” It’s worth noting that AEW will be in New York City next week for their Grand Slam TV tapings. It is expected that reps from WBD will be in attendance at these TV tapings.

AEW’s next media rights deal with Warner Bros Discovery seems to be approaching the finish line, with a report yesterday suggesting AEW was poised to sign a 3-4 year contract worth $170 million annually. Now, a new report from Fightful Select has some additional details on the situation behind the scenes.

In addition to backing up the news regarding the deal, today’s report states that the new media rights package will be enough to make AEW a profitable company. Leading up to the agreement, AEW reportedly saw $200 million per year, for a five-year deal, as a “large benchmark” that they hoped to achieve. While the impending deal is slightly less than that, and for a shorter amount of time, there is now potential for the promotion to surpass that goal.

It remains a possibility that AEW’s pay-per-views are part of a separate deal that is currently being worked on between the promotion and WBD, which could see the events wind up streaming on MAX. On top of that, the report indicates that AEW is currently shopping around another television package for broadcast networks, and that it’s something Tony Khan has wanted to make happen for a while. It appears AEW’s exclusivity with WBD is ending with the new contract, allowing Khan to bring AEW offers to other companies, explaining the recent AEW-Fox rumors.

There reportedly hasn’t been any word about Ring of Honor being included in any of these deals, but it remains a possibility. So far, AEW has kept most information about the contract locked down, with talent unaware of many details. While no firm date has yet to emerge, it seems the new deal could be announced as soon as next week, according to the original report.

Sources: Wrestling Inc. and eWn

AEW Reportedly Has Finalized New Deal With Warner Bros. Discovery

A new television deal between AEW and Warner Bros. Discovery is considered finalized, although not officially announced.

The discussions between AEW and Warner Bros. Discovery have been ongoing for months, as the current deal expires at the end of the year.

The new deal being considered is worth at least double the value of AEW’s current deal, which is approximately $70 million annually.

It’s important to note that the new deal won’t be exclusive. There are rumors that AEW is negotiating with FOX for a potential deal involving a one-hour show called “Shockwave,” a name they have filed a trademark for, which would potentially air on FS1.

On the latest edition of Wrestling Observer Radio, Dave Meltzer discussed AEW’s new media rights deal with Warner Bros. Discovery. The plan is to incorporate pay-per-view events on MAX in some capacity.

Meltzer said, “The WBD deal is a done deal, and there are going to be changes. From what I gather, there is going to be a pay-per-view component in this deal. Exactly what it is, I don’t know…I don’t know exactly if it’s going to be how UFC does it. It’s going to be how WWE does it, but you know, there is going to be a deal with MAX with the pay-per-views in some form is what it looks like. But the deal’s done.”

Source: eWn

Backstage Rumors On AEW Possibly Signing TV Deal With FOX In Addition To WBD

As reports continue to emerge that a new media rights deal between AEW and Warner Bros. Discovery is only a matter of time, AEW CEO Tony Khan has continued to play coy, recently confirming that he has yet to put pen to paper. Now, rumors are swirling that the new deal might not be as exclusive as many had assumed. With the promotion recently trademarking the name “AEW Shockwave,” some wonder if AEW could be filling the wrestling slot that WWE once held on Fox networks.

According to Fightful Select, sources say AEW has been in talks with Fox, though Fox refused to comment officially. Andrew Zarian reported that Fox liked the ad revenue that “WWE SmackDown” was bringing in on Friday nights, but the show itself was too expensive, and that a cheaper wrestling property was enticing to the network. That said, there’s no official word on whether there is any kind of deal, or the prospects of a deal, or even if AEW and WBD agreeing to a non-exclusive contract is feasible. When AEW initially brought “Collision” to WBD, exclusivity was a sticking point, and was cited as the reasoning for shuttering the “AEW Dark” and “AEW Dark: Elevation” YouTube shows. The exclusivity runs until the end of 2024.

Fox doesn’t just have its eponymous network to offer, as broadcast outlets like FS1, Tubi, and others are available for programming blocks. The relationship between WBD and AEW is said to be amicable, and WBD is already planning on rebranding part of its TruTV lineup as “TNT Sports,” indicating a plan to stay in the sports market despite losing broadcast rights to the NBA.

UPDATE

Ibou of WrestlePurists stirred the pot a little more this week, saying on a recent podcast that while he wasn’t officially reporting anything, he had heard rumors from talent within the company regarding “AEW Shockwave” and a potential deal with Fox.

“What I’ve heard about the WBD TV deal is that it will continue to include ‘Dynamite’ and ‘Collision,’ and it’s unknown what will happen to ‘Rampage,'” Ibou said. “But the rumor amongst the talent … I have not heard from WBD or AEW in an official capacity, but what talent have been discussing, what has gone on around behind the scenes and has circulated amongst circles in AEW, is that ‘AEW Shockwave’ will be a one hour program on FS1. That is the latest scuttlebutt. That is the latest rumor.”

As of this writing, neither Warner Bros. Discovery, AEW, or Fox have publicly commented on any finalized media rights deals for any of AEW’s current shows. Last Friday’s “SmackDown” was the final episode of the blue brand to air as part of WWE’s now-expired agreement with Fox, leaving the network free of wrestling programming for the time being.

Source: Wrestling Inc.

Report: AEW-WBD TV Deal Representing ‘Significant Increase’ Believed To Be ‘Imminent’

The long-discussed media rights deal between All Elite Wrestling and Warner Bros. Discovery has appeared to be inching toward completion over the last month, with the most recent reports indicating that WBD has offered AEW an “extensive” new contract, which AEW is in the process of reviewing. Now, just two days before AEW’s landmark event in Wembley Stadium, the saga shows every sign of nearing its final curtain.

On Friday, reporter Andrew Zarian posted the word “imminent” on X (formerly known as Twitter) then followed up with a slightly less cryptic elaboration.

“WBD sources have expressed continued confidence that a deal is happening with a significant increase,” Zarian said. “Plans for AEW content in 2025 on WBD continue to shape up.”

In the replies to his post, Zarian also made it clear that his sources believe the deal will involve putting up AEW content on the Max streaming service, though he doesn’t know what will happen in terms of AEW’s pay-per-view model. He’s also clear that the new deal is a good one for AEW. The promotion will air its second consecutive All In event from Wembley Stadium on Sunday; many fans have speculated that AEW CEO Tony Khan plans to announce the new media rights deal during the show.

Source: Wrestling Inc.

Backstage Update AEW’s Broadcasting Negotiations With WBD

Alongside All In, AEW’s ongoing negotiations with Warner Brothers Discovery over a new broadcasting deal has become the dominant story surrounding the promotion. And even though the exclusive negotiating window between AEW and WBD expired last month, there’s never been any sign the sides wouldn’t reach a new agreement, with some even reporting a deal was agreed to in principle.

At worst, it appears closer than ever to being signed. Fightful Select reports that those within WBD have acknowledged that a new offer was made to AEW, which came following AEW owner Tony Khan’s meeting with WBD President David Zaslav in Paris, France during the Olympics. The meeting between the two was described as “productive,” and while WBD sources believe there’s still red tape to get through before a deal is official, AEW is reviewing the offer, and both sides are optimistic regarding their relationship continuing for years to come.

Those in WBD called this new offer “extensive,” though it remains unclear to what extent, or how it relates to the previous offer WBD made, reportedly back in the early summer. It was, however, noted that WBD’s previous offer to AEW had been “at least double” the amount of AEW’s previous rights deal. Whether this amount doubles what AEW and WBD agreed to in early 2020, or the re-negotiated deal between the sides in 2023, when AEW launched “AEW Collision” on TNT, is a mystery.

One factor in how much AEW could make is the amount of content featured on WBD going forward. It appears “any and all combinations and possibilities” are on the table, from more hours of AEW TV to new reality series’, crossovers, next day streaming rights, library rights, and Ring of Honor. Inquiries have also been made about a shift in AEW’s PPV strategy.

Source: Wrestling Inc.

Warner Bros. Discovery Rebranding TruTV’s Primetime Schedule As TNT Sports In Potential Good Sign For AEW

As AEW and Warner Bros Discovery continue their negotiations surrounding AEW’s future on WBD networks, the company has made an announcement that appears to be good news for the fledgling wrestling promotion. On WBD’s Q2 Earnings Call on Wednesday, CEO David Zaslav announced a plan to rebrand TruTV’s primetime schedule as “TNT Sports” in October, according to Brian Steinberg.

According to Fightful’s Sean Ross Sapp, the programming block is intended to be similar to the Adult Swim programming block on Cartoon Network, which is treated as a separate brand despite sharing a channel with Cartoon Network, in the same way as TNT Sports and TruTV. This, coupled with AEW talents being a focal point in the advertisement for the upcoming “TNT Overdrive” program, likely spells good news for AEW. WBD continuing in the sports programming world, despite seemingly losing the NBA to Amazon Prime, means they’ll likely need sports-centric programming like AEW and even potentially Ring of Honor. AEW President Tony Khan has been publicly adamant throughout the negotiation process that ROH is an important part of AEW’s portfolio, though there have thus far been no concrete plans to bring the streaming promotion to television. There have also been conflicting reports as to how dedicated WBD is in investing in the television side of things.

Khan has described negotiations with WBD as “complicated” but has maintained an upbeat attitude throughout the process, recently meeting with Zaslav in Paris during the Olympics, about which Khan later tweeted very positively. The exclusive negotiating window with WBD recently expired, and AEW is free to entertain offers from competing networks unless a deal is announced in the coming days.

Source: Wrestling Inc.

Tony Khan – “AEW Is On The Verge Of Making The Most Important Deal With WBD”

AEW President Tony Khan traveled to Paris last week to meet with Warner Bros. Discovery CEO David Zaslav during the Olympic Games. The two parties are continuing to negotiate a new media rights deal.

In a recent interview with “Q101,” Khan commented on the ongoing talks between AEW and Warner Bros. Discovery regarding the new television rights.

Khan said, Right now is the most important time ever in AEW. We’re on the verge of the most important deal we’ll ever make, this upcoming media rights, and it’s been great working with Warner Brothers Discovery on the future. For all these years, we’ve had so much great experience with Warner Brothers Discovery, and now, under the leadership of David Zaslav, the company, for us, the connection, the things we’ve been able to do, I think it’s getting stronger and stronger. I think now, over five years, it’s really been building to this point where AEW’s going to jump into the media rights and be a very profitable, successful company that has lived up to every expectation we ever could have had because we’ve done so many amazing things in this years. We’ve had all these amazing pay-per-view records. We’ve really come in and we’ve done pay-per-view numbers, whether adjusted or straight-up, head-to-head, very strong compared to the last few years of WCW, and I think that’s really a success story. I think pay-per-views are really fun, but it’s a really interesting business point that our business on pay-per-view has continued to get stronger. This year’s been great for us, we’ve had some huge events, including Revolution, which was one of our biggest pay-per-views ever.”

Since the launch of AEW Dynamite in October 2019, AEW programming has been featured on Warner Bros. Discovery channels. Khan has consistently emphasized the significance of bringing wrestling back to TBS and TNT following the conclusion of WCW in 2001.

Source: eWn

Latest Update On AEW’s Negotiations With WBD

As has seemingly been the case before time itself began, the relationship between AEW and Warner Brothers Discovery and whether it will continue past this year has been a hot topic with wrestling fans. Over the weekend though, things really heated up when reports emerged that AEW and WBD had an agreement, in principle, to keep AEW with TBS and TNT for the next several years, something that was echoed again on Monday.

However, an official announcement on the matter may still be a ways away. Fightful Select has reported on Tuesday that those close to WBD say an announcement from either AEW or WBD regarding a new deal isn’t imminent, and that the framework of a deal currently isn’t done. That doesn’t mean an agreement is far off, however, as those in AEW and WBD still expect a deal to be reached, and for both sides to continue their relationship for years to come.

One possible time the deal could be reached is during the upcoming Olympic Games in Paris, France, as both AEW owner Tony Khan and WBD President David Zaslav will both be in Paris for the games, and are set to meet while there. While this meeting doesn’t guarantee the deal will be reached, the meeting has been set between Khan and Zaslav for months, and they are expected to have some form of negotiation.

While the news remains an overall positive for AEW, it should disappoint some fans who were hoping for an official announcement this week, possibly as early as today in the hours leading up to “AEW Dynamite.” Instead, those fans will just have to settle for their usual Wednesday night wrestling fix, which will feature a Blood & Guts match between Team AEW and Team Elite.

Source: Wrestling Inc.

Report – New AEW-WBD TV Deal To Be Announced Imminently

There have been ongoing discussions regarding the TV rights deal between AEW and Warner Bros. Discovery, which is set to expire at the end of this year, and a resolution may be imminent.

Warner Bros. Discovery’s CEO and President, David Zaslav, along with TNT Sports Head Luis Silberwasser, are interested in retaining the five hours of AEW programming per week on TNT and TBS, featuring Dynamite, Rampage, and Collision. The reported figures being negotiated exceed the estimated $110 million annual mark.

AEW has partnered with Warner Bros. Discovery since its inception in 2019. During this time, the promotion successfully recruited top talent and grew to become the second-largest wrestling promotion globally. The exclusive negotiation period between AEW and Warner Bros. Discovery is now close to expiring.

The Wrestling Observer Newsletter reports that the deal is expected to be announced, possibly before the exclusive negotiation window ends.

Dave Meltzer also mentioned the conflicting reports circulating about the ongoing discussions. He noted,

“There are expectations the deal would be announced imminently, maybe even before the expiration of the exclusive window for negotiating that is just about over. I will say that we’ve gotten people who say they know from all over saying completely contradictory things about the talks.”

Meltzer further stated that AEW President Tony has indicated that the new deal is positive and transformative, while competitors have reportedly suggested otherwise, demonstrating the complexities of these negotiations.

AEW is set to present the 2024 Forbidden Door pay-per-view event in partnership with NJPW this Sunday.

Source: eWn

Warner Bros. Discovery Implementing Stricter Language Policies For AEW

Warner Bros. Discovery has seemingly adopted a more stringent approach towards profanity on their broadcasts.

Explicit language was prominent in prior episodes of AEW Dynamite, but recent broadcasts have indicated an increased use of censorship.

The June 26th episode of AEW Dynamite notably featured instances where certain words and phrases were censored, including during a promo by MJF.

On Wrestling Observer Radio, Dave Meltzer remarked on the apparent shift in Warner Bros. Discovery’s stance on profanity, noting even the censorship of mild language, which was not a common practice.

Meltzer said, There’s definitely something that’s changed in WBD when it comes to language because they were bleeping tame stuff and they used to let almost everything go. Somebody somewhere has decided that what they were doing before is no longer kosher.”

Despite these changes, AEW continues to offer an edgier product with depictions of blood and violence. Whether Warner Bros. Discovery will extend its scrutiny to the level of violence depicted in AEW programming remains to be seen.

Source: Wrestling Inc.