AEW has announced a new charitable merchandise initiative aimed at raising money and awareness for ALS research, with proceeds benefiting organizations dedicated to helping those affected by the disease.
The company revealed that Rebel Heart shirts and bracelets are now available through ShopAEW. According to AEW’s announcement on social media, the merchandise was released in honor of both Rebel (Tanea Brooks) and Lou Gehrig Day, with all profits going directly to ALS-related charities.
AEW stated that 100% of the profits from the merchandise sales will be donated to I AM ALS and Team Gleason, two organizations focused on supporting patients and advancing research efforts.
The announcement comes just weeks after Rebel shared a heartbreaking update regarding her health. On the first day of ALS Awareness Month in May, she revealed that she had entered the terminal stage of the disease. The news followed her previous announcement last fall that she had been diagnosed with lung cancer.
During the Double or Nothing post-show media scrum, AEW President Tony Khan discussed receiving communication from former NFL player Steve Gleason and representatives connected to ALS advocacy efforts. Khan expressed interest in partnering with ALS-focused organizations and mentioned the possibility of reviving Fight for the Fallen as a platform to help raise both awareness and funding for research.
Gleason, a former New Orleans Saints standout, was diagnosed with ALS in 2011 and has since become one of the most recognizable advocates in the fight against the disease through his work with Team Gleason.
The merchandise release also coincides with Lou Gehrig Day, observed annually on June 2. Gehrig, one of baseball’s most legendary players, passed away from ALS on June 2, 1941. The disease became widely known as “Lou Gehrig’s Disease” following his diagnosis, and Major League Baseball now uses the day to honor his legacy while promoting awareness and fundraising efforts for ALS research.
Currently, there is no cure for ALS, making continued research and support initiatives critical. AEW’s latest charitable campaign gives fans an opportunity to honor Rebel while contributing to organizations working to improve the lives of those impacted by the disease.
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