A new report details several factors that suggest WWE is benefitting from an increase in fan interest.
Several factors suggest that things are looking up for WWE, at least as far as general fan interest is concerned.
Speaking on Wrestling Observer Radio (h/t WrestleTalk), Dave Meltzer used several examples which indicate that WWE is benefitting from a jump in interest. Meltzer cited the success of recent shows even though Roman Reigns (the company’ s top star right now) hasn’t been used as much lately.
“Whatever it is, there’s definitely an upswing in interest in the product, for whatever reason,” Meltzer stated.
According to Meltzer, ticket sales have been soaring, and merchandise sales were through the roof at Money in the Bank. He also cited the recent increase in television ratings for WWE. The drop in ratings have been well-documented over the years, so WWE has to be pleased with this trend even if it’s a short sample size.
“Also at the Vegas show on Saturday (Money in the Bank), they did monster merchandise numbers in Vegas,” Meltzer explained. “They had a hot crowd as well, but they did monster merchandise numbers. It was blowing people away. It was like double per head what they did last year at SummerSlam in the same market, which is incredible because when you have those big shows like SummerSlam or WrestleMania, the merchandise sales are way up from a usual show, and this was just a regular pay-per-view compared to a SummerSlam.”
WWE just finished running the Money in the Bank 2022 pay-per-view in Las Vegas, Nevada. Though the company has been heavily criticized for several recent business and booking decisions, Money in the Bank was largely praised by the wrestling world. Now it’s on to SummerSlam 2022 season, which will be headlined by Reigns vs. Brock Lesnar in a Last Man Standing bout for the Undisputed WWE Universal Championship.
Meltzer noted before Money in the Bank, that the show had sold out, and that the “get-in price” on the secondary market was $84. So from a ticket sales standpoint, WWE made the right decision to relocate MITB from Allegiant Stadium (in Paradise, Nevada) to the smaller MGM Grand Garden Arena in Vegas.
Only time will tell if this is a temporary trend, or if merchandise/ticket sales and TV ratings will continue to increase for WWE. It’s a short sample size, sure, but Vince McMahon and officials won’t complain about the short-term improvement they’re seeing here. It’s now on the higher-ups and WWE creative to keep the product interesting and enticing for fans. That has been a challenge for a while now, but with so many different superstars to push, WWE has the chance to make this product far more enjoyable compared to previous years.