The Rock’s XFL has been hit with a legal notice following the unveiling of its new logo.
Dwayne “The Rock” Johnson has apparently encountered a bit of difficulty following the unveiling of the XFL’s new logo.
The football league is set to return under new management, with next year being looked at for a re-launch. And it is expected to be successful this time around given that the former WWE superstar is now the owner, having purchased it along with his ex-wife Dany Garcia and RedBird Capital in 2020.
There might be a hitch, though, with media and commerce company TOGETHXR having served the league with a legal notice over branding concerns, the main one being the X in a recently unveiled graphic being split with the word “Together” in between. TOGETHXR claims to already be using similar branding and appears to have a legitimate gripe.
TOGETHXR’s website says it’s an “unapologetic platform where representation and equality is the norm,” that intends to “shatter the often narrow depictions of women in the media with content featuring a diverse and inclusive community of game-changers, culture-shapers, thought leaders, and barrier breakers.”
The company, formed by some of the top American female athletes, including Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel, revealed having taken issue with the XFL’s graphic, as well as sending a legal notice to the football league.
“Too often the work and creativity of women is overlooked and undervalued,” they said in an Instagram post. “Diversity and equality are the norm around here. We’re thrilled to see the XFL embrace inclusivity but this rebrand ain’t it.
“We’ve issued a legal notice and will continue to protect the important work we’re doing.”