New Japan Pro Wrestling’s footprint in the United States has noticeably shrunk this year, and new details are shedding light on why fans aren’t seeing as many American dates from the promotion in 2025.
According to Fightful Select, NJPW has only run three shows in the U.S. by the end of August. That’s a sharp decline compared to six in 2024 and eight in 2023 — and that doesn’t even factor in the company’s collaborative events with other promotions.
The reasons behind the pullback appear to be a mix of business and talent concerns. Ticket sales for NJPW’s American events have been slipping, which has made the financial side of the expansion harder to justify. On top of that, some wrestlers within the company reportedly aren’t enthusiastic about making the trips across the Pacific, leading management to rethink how often they stage shows in the States.
This isn’t the first time NJPW’s U.S. strategy has shifted. Years ago, the company pushed hard to build its presence in North America, bolstered by a roster of international stars. Even after the exodus of talent to AEW, NJPW pressed ahead with its expansion, introducing the STRONG brand during the pandemic to keep its U.S.-based wrestlers active. That initiative eventually came to an end, but NJPW still maintained some of its championships and sporadically held American shows.
The landscape, however, has changed dramatically since AEW’s arrival. With AEW now firmly established as the number two promotion in North America — and offering the kind of in-ring product that once drove fans to NJPW — New Japan’s influence outside Japan has diminished.
For now, it seems the company is prioritizing stability at home rather than overextending abroad. American fans may have fewer chances to see NJPW live in 2025, but the promotion continues to focus on strengthening its core product in Japan.
Wrestling News Blog 