The wrestling world is still buzzing after WWE’s surprise announcement last week that it has acquired Lucha Libre AAA. While the company made headlines by confirming a crossover NXT Worlds Collide event with AAA this June, new details are surfacing about how this deal came together—and who else is involved behind the scenes.
According to the latest from the Wrestling Observer Newsletter, WWE isn’t going it alone in this deal. They’re partnered with Fillip, a Mexico-based sports and entertainment holding company that’s quietly been building a portfolio across international markets. While WWE holds the majority stake in the acquisition, Fillip is reportedly the minority partner.
So who is Fillip? The private capital firm may not be a household name to wrestling fans, but they’ve got ties to global ventures like Kings League Soccer—an innovative sports project operating in countries like Spain, Italy, and Brazil—and Tycoon Enterprises, which handles brand licensing in Latin America. With that kind of background, their involvement signals that WWE’s move into the Mexican wrestling scene might be part of a much bigger play.
Talks between WWE and AAA go way back—nearly two decades, in fact. WWE first showed interest in acquiring a piece of AAA as far back as 2007, following the passing of AAA founder Antonio Peña. While WWE wanted creative and operational control, the Roldán family, who have run AAA since Peña’s death, repeatedly turned down offers that would’ve meant giving up a majority stake.
What’s different this time? The addition of Fillip appears to have made the deal more palatable. Sources say negotiations have been ongoing for over a year, with WWE execs even attending recent AAA events—like the show at Juan de la Barrera Gym—to keep tabs on the product. The eventual announcement during WrestleMania weekend reportedly caught many in the industry off guard, even those who knew talks were happening.
While WWE has sealed the deal, the official takeover won’t go into effect until Q3 of this year. Until then, AAA will continue to operate as normal. Currently, the promotion has thirteen wrestlers signed under contract, though it’s unclear how WWE’s involvement will impact the roster long-term.
As for the financials? Official figures haven’t been disclosed, but a number floating around in Mexican media puts the acquisition price at a staggering $50 million.
With WWE now firmly planting its flag in the Mexican wrestling scene and the NXT Worlds Collide event on the horizon, fans can expect to see major changes in how AAA operates—and who gets the spotlight.
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