AEW is making moves to refine its live event experience, starting with a winter lineup that features smaller, more intimate venues. Notable locations include the iconic Hammerstein Ballroom, among others in cities the company has previously visited. While the strategy signals a shift in AEW’s touring model, it also comes with logistical challenges.
According to Bryan Alvarez of Figure Four Weekly, one of the hurdles AEW is facing involves their production equipment. The promotion’s current lighting rig—known for its size and weight—proved incompatible with the smaller venues on their upcoming schedule.
To address this, AEW is reportedly retooling its setup to better suit these spaces. This adjustment is part of what is expected to be “a lot of changes” to the company’s production as it heads into 2024.
Why the Move to Smaller Venues?
AEW’s decision to pivot toward smaller arenas could stem from several factors. These more intimate settings can offer fans a closer, more electric experience while also addressing ticket demand in certain markets. Iconic locations like the Hammerstein Ballroom also bring a level of prestige and history that resonates with wrestling audiences.
While the lighting rig dilemma highlights the challenges of adapting to these venues, it’s clear AEW is committed to ensuring a smooth transition. The promise of updated production in the new year suggests fans can expect an evolved look and feel at AEW shows going forward.
What Could “A Lot of Changes” Mean?
The term “a lot of changes” has already sparked speculation among fans. From revamped lighting and staging to new camera setups or even enhanced audio systems, these adjustments could modernize AEW’s overall presentation while maintaining its distinct identity.
As AEW prepares for its winter run and looks toward the future, it’s clear the company is aiming to deliver a polished product that works for venues of all sizes. Whether it’s in a massive arena or a historic ballroom, AEW seems determined to make every show feel special.
