Source: WrestlingINC
In case you missed it, before kicking Teddy Long out of the building in a backstage segment on last night’s RAW, Stephanie McMahon claimed that she would be in charge of SmackDown, which would presumably leave Shane McMahon in charge of RAW. It’s not clear if that was the official announcement, or the start of an angle between Stephanie and Shane on who would run the show.
“My father wants someone in charge [of SmackDown] who is intelligent, who is young, who is vivacious, who is smart, who has business acumen, someone who is going to bring in the New Era right!” Stephanie said. “That’s not my brother Shane McMahon, I’m going to let you in on a little secret Teddy… it’s going to be me!”
Joseph Bonaccorso has an article at Seeking Alpha looking at how the brand split can boost WWE’s bottom line. It noted that it can attract older fans who no longer follow the product, as well as lead to excitement with the current fan base. It also noted that the shows can deliver better content with the separate rosters, and can lead to an increase in WWE Network subscriptions.
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