Michael Cole joined Dave Lagreca and Doug Mortman on Busted Open to talk about Wrestlemania 29. You can hear Busted Open on Sirius 92, XM 208, and on SportsZone on the app. Here are highlights from the interview:
On his start and his rise in WWE: “I got off on the wrong foot here in WWE for a bunch of different circumstances. Number one, I came from CBS News, so I came from outside the business. And this is back in 1997 where it’s still the ‘good ol boy’ network, where if you weren’t brought up and didn’t pay your dues in the wrestling industry you had no business being here. Jim Ross is a guy who dedicated 30 years of his life to this business. He started as a referee, building rings and morphed his way into becoming an announcer and he had paid his dues, as most of the guys had. So I came in in 1997 and I was first employee that was ever hired by the company that was an announcer. I came from CBS Radio. I had been a wrestling fan but I had never been involved in it in any aspect. So I come right out of the blue and start doing shows on WWE. So there was immediately a backlash from the true hardcore fan. ‘Who is this guy? How can he be talking about a product that I’ve watched for 25 years; I’ve never heard of him. He’s not from the business. He’s not from the industry.’ Then I wasn’t even able to get my feet wet and pay my dues here before Jim got sick with his bout of Bells Palsy. So when Jim got sick, all of a sudden, now I had been in the company for a year and they throw me now onto Monday Night Raw and PPVs and I was clueless. I had done sports before, so I knew how to go out and call action, but this business isn’t just about calling action. It’s about telling stories. It’s about understanding the psychology and that was all foreign to me. So for four or five months I’m trying to fill the shoes of this legend who had been sick and I was thrown into that spot so there was a horrible backlash at that point. Rightfully so because I wasn’t ready for that spot. I shouldn’t have been in it. And then third, Vince Russo at the time who was our writer decides that this is great, let’s make JR the bad guy; let’s make him the heel and have him attack Michael Cole’s character.
“It obviously turned out bad because I ended up being the bad guy because the perception was both within the storyline and in real life is that ‘here’s this young, punk kid coming out of the news world to replace the guy that I grew up with.’ It would be like some guy from a local news station stepping in to replace Walter Cronkite on the news. I had all these things against me and when JR came back fans were like, ‘thank god, this Cole guy sucks, he shouldn’t be here,’ and I stuck it out. I had seen so many things in my life covering news from wars and so many horrible things that I couldn’t let this stuff affect me. I had a wife and family and that’s who I loved and who I cared about and this other stuff was like, ‘whatever, I’m not going to let these people affect me,’ and I continued to move on and I went to do Smackdown and I did that show for 10 years, which was, to me, an incredible run, and finally in 2008 got drafted to Raw and the rest is history. I don’t have any regrets at all. I thought and I still think that I earned that role. People still to this day can’t stand me for replacing Jim Ross, and they think that JR and I have a terrible relationship because of the storylines that we’ve done, but we don’t. Jim and I are actually real close and we do have a great relationship and Jim’s been a great mentor to me and here we are today.”
Jerry Lawler’s heart attack and turning face: “First and foremost, Jerry and I are great friends. We’re real close. Jerry and I have known each other for 16 years now and people may not remember but when Smackdown went on the air Jerry and I were its first team for a couple of years. We worked together every week, plus I worked with Jerry when JR was sick. So I worked with Jerry for years and years, I had his first Wrestlemania match, but what people remember about our relationship up to the point of the heart attack was the fact that I was a bad guy and he was a good guy and I disrespected his dead mother in the ring and I dragged up stuff about his family’s past and all part of the angle, which by the way was all Jerry’s idea, he signed off on it, but that’s what they remember. So 90% of our audience thought we hated each other. Which I guess means we’re doing a great job. But Jerry and I were real real close. The night that it happened in Montreal, I’ll take you through the story, Jerry had a match, which is neither here nor there, and he came back to commentary and we were calling, I can’t even remember what the match was at this point because everything is a blur, but I do remember, Jerry and I don’t look at each other when we do the show, I have a monitor to my right which I watch and Jerry has a monitor to the left which he watches, the only time we ever really look at each other is when we have an on-camera or something like that, so in the middle of this match I heard Jerry snoring and I thought he was doing like I used to do when I was a heel, especially back in the NXT days, I thought he was making fun of the match in the ring and I thought he was snoring because the match was boring. So I chuckled because I thought that’s what he was doing and then I looked over to Jerry to my left and Jerry was laying down on the table, his head was down, and he was literally snoring. At that point I thought this obviously isn’t good, he looked blue. So I jumped up, first thing I did and I’ll never forget this is I hit my mute switch on my box because I was screaming for the doctor. Luckily we had Doc Sampson at ringside. So I’m screaming for the doctor, ‘Doc, doc, Jerry needs you,’ and I hit the mute switch I think out of instinct but I’ll never forget, I remember doing it because I knew something serious was happening and I knew that his family watches the product and I didn’t want them to know at that point what was going on because I thought that if it was me I wouldn’t want my wife or anybody in my family to learn about what was happening from live television. So I hit the mute switch and Jerry at that point I grabbed him to try to hold him up and then he fell out of his chair and then the doctor luckily was there. At that point I just went into instinct mode and I just started calling the match that was going on in the ring and didn’t reference anything that was going on. Then obviously we went to commercial break and during the break they hauled Jerry off in a stretcher and all that. So I’m down at ringside and I’ve got to do the rest of the show for an hour, I had no idea what’s going on. I’ve got my producers and Triple H and others telling me and giving me updates in my headset which I would come back on the air and say, ‘hey, this is the latest we heard,’ and so on and so forth and then at about 10:30 eastern, about a half hour before we went off the air, I remember somebody came in my headset, I can’t remember who it was, and they said, ‘Michael, you need to prepare for the worst.’ I’m like, ‘ok,’ and they said, ‘you need to be prepared to deliver the news.’ So at that point I knew what they were talking about obviously.
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